Stop It, Folks. Just Stop It.

Bottled Water Shelf at Albertsons (Click image to enlarge.)

Just this past Tuesday, the Wall Street Journal ran this story: Nestlé Taps Into Bottled Water On-Demand ("The Swiss company is getting a big lift from customized Web orders for its Poland Springs, Perrier and Pure Life brands in the U.S.") Read the story. Note the charts. This is insane!

For a refresher course, watch this video:

The El Paso Water Utilities conservation page: http://www.lessismoreep.org/

The Friday Video: The Story of Bottled Water