[Last Thursday I published a sarcastic post about the current EPWU media campaign, "Water Forever". EPWU's President and CEO, John Balliew, responded with the following explanation:]
"For many years El Paso Water Utilities has talked extensively about the need for a sustainable water supply for the future. Forever is another way, and perhaps a more impactful way, of saying sustainable. Also, for many years we have concentrated on water conservation messaging and people have responded above and beyond our expectations. For this media campaign, we wanted to highlight the connection between the hard work our employees do day in and day out for our customers to be able to use this precious resource."